Marketo, in partnership with ADMA surveyed 444 marketers — across Australia — to understand what organisational goals drive their thinking, how well they are delivering on these goals and their propensity to measure activity against revenue.
We also took a deep-dive into the numbers with more than a dozen CMOs and C-suite executives to understand how marketing is perceived at leadership level inside companies — and how the work they do today frames, shapes and drives the personal goals of marketing leaders in Australia.
Key areas discussed in the report:
Download the full report, 'Can You Demonstrate the Value of Marketing?' to find out how your marketing organisation compares.