Master the Art of Content Marketing with this NEW Definitive Guide

Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Today, your buyers and customers live in an age of information abundance. They’re more inundated by marketing messages than ever. That's why you need to make sure your content marketing elevates your brand above the other messages and becomes the fuel for engagement with your customers.

Download Marketo's Definitive Guide to Engaging Content Marketing to learn how to:

  • Identify and map your buyer personas and journeys
  • Develop your brand voice and style guide
  • Optimize your content mix and create an editorial calendar
  • Resource your team and extend the shelf life of your content
  • Measure and optimize your content 

Check out Marketo's top tips for content marketing. Download the Definitive Guide to Engaging Content Marketing today! 


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