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Batch and blast. Hit the database. E-shot.
These popular marketing expressions certainly don't have positive connotations.
Nobody wants to get blasted by generic, batch-and-blast emails; Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.
This means abandoning the idea of batch-and-blast and entering into a relationship-oriented mindset that continuously builds engagement with consumers, one by one and over time.
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