The Definitive Guide to Account-Based Marketing

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Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing strategy. Download the Guide today to learn more!

Critical Topics The Definitive Guide Covers:

How to identify, prioritize, and profile the right accounts
Which channels to leverage and how to coordinate them
How to measure the effectivess of ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action

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"Our initial ABM campaign drove click-thru rates of 2x - 5x better than expected. This shows the power of Marketo ABM to help us identify and focus on the right account targets.”

Vice President of Marketing, Quark Software, Inc

The Definitive Guide to

ACCOUNT-BASED MARKETING