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Engage to Win offers a point-of-view on the path forward for marketers to create lasting relationships and brand advocacy in this new digitally-connected world.

What you'll learn:

The risk we take without engaging. Using yesterday's tactics in today's world will make you irrelevant.
How to engage. A three-step process.
Seven reasons engagement improves return on your marketing investment.
The nine commandments. The rules of engagement.

This is a preview of the complete book that will publish later this year.

About Steve Lucas

Steve is chief executive officer at Marketo. He has a wealth of enterprise software experience having held senior leadership positions at Microsoft, Crystal Decisions, Business Objects, Salesforce, and most recently, SAP. Steve began his career in field marketing, transitioned to a role as a sales consultant, and quickly expanded his responsibilities into a GM role.

Steve holds a bachelor's degree in business from the University of Colorado and is a member of the board of directors of TiVo and the American Diabetes Assocation.

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