“Don’t let fear hold you back .. just get going.”

In this episode..

Mitchell Mackey, Marketing Director, Ansell, shares his marketing success story..

• Meet the Marketer - who is Mitchell, Marketing Director, Ansell?

• Ansell – a remarkable company – what markets do they focus on?

• What challenges did the Mitchell face when he first joined?

• The marketing transformation process at Ansell – what was the trigger?

• What was the marketing transformation business case?

• The 5 Critical KPI’s for the Ansell Marketing Team  ➽MUST WATCH!

• How technology breeds productivity and sales alignment in the Ansell marketing team

• How has building the ability to quantify impact changed the way the rest of the business perceived the Ansell marketing team.

• How important is agility? What role does technology play in enabling

• How does Ansell bring their online and offline spend together to measure ROI?

• How Ansell use data to move from channel centric to customer centric execution

• Move from ‘hope’ marketing, to true customer engagement

• Advice to marketing professionals trying to evaluate marketing technology

• The one thing marketers should stop doing right now

• The one thing marketers should start doing right now