In this episode..
The Bank of New Zealand conscious decision to be successful with Marketing Automation
How Bank of New Zealand, an 155 years old company, organized the structure around customer segments
The strategy of selling technology internally and improve productivity
Getting inside the heads of BNZ prospects and customers
The Bank’s digital transformation journey
The Marketing technology role at BNZ
Making the difference when you focus on data to drive insights
The top challenges the BNZ marketing team is facing right now.
Defining the top KPI’s for BNZ Marketing team and driving revenue outcome
Marketo: From first steps to influencing internal processes at BNZ
BNZ needed a glue to get the technology stack together as a unique piece
How Bank of New Zealand sees Marketo evolving on the next 12 months to help you driving growth to the business
How to deal with the rapidly changing market
Adopting the engagement and storytelling evolution in marketing as a Bank
How the BNZ Marketing team is speaking the C-Level language
What’s the biggest challenges facing financial intuitions in the next 12 months
What’s your biggest aspirations and goals as a marketing leader in the next 12 months
What advice would you give to marketers who are accessing their marketing technology right now
What advice would you give to marketers who are accessing engagement platforms like Marketo
What’s the one thing Marketers should STOP and START doing right now?
What’s the biggest and most important change you’ve been able to affect in the marketing team?
What are you most excited about over the next 12 months?
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