Your Campaigns Are Driving Business, But Can You Prove It?

Less than 50% of marketers feel prepared for a data-driven future. Don't let it be you.

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To measure how social media marketing contributes to business growth, you need to know how to connect the right data points. But that is not always straightforward, and you need the right set of tools to do this across all of your channels. Download our quick-read guide to learn how you can prove the financial impact of your social media campaigns.

Discover 3 stages of metrics, including:

Early, like Engagement and Cost Per Lead
Mid, including Opportunity and Pipeline
Late, such as Revenue Won and Customer Lifetime Value

"The role social media plays horizontally across the customer lifecycle requires far more comprehensive analytics. There are now far more opportunities for connecting the dots between social awareness, engagement, and conversion."

Lee Odden, CEO TopRank Marketing

Marketing First