Your Marketing Automation Checklist

Marketing automation solutions can deliver big results: incredible productivity, targeted engagement, sales and marketing alignment, and clear insight into what is—and isn’t—working. Use this checklist to ensure your marketing automation solution has all of the capabilities you need now and for the future:

Does it have great usability & enough features?
Will it enable accurate cross-channel targeting & segmentation?
Are the analytics powerful enough to calculate ROI and multi-touch attribution?

Marketing automation solutions can deliver big results: incredible productivity, targeted engagement, and clear insight into what is and isn’t working. According to eMarketer:

86% of marketers said marketing automation improved nurturing,
73% said it gave them measurable results, and
66% said that it enhanced targeting & personalization

Use this checklist to ensure your marketing automation solution has all of the capabilities you need for both your current and future programs:

Great usability & features
Ability for cross-channel targeting & segmentation
Powerful analytics to calculate ROI and multi-touch attribution

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