A Multi-Channel Marketing Workbook

Implementing a multi-channel marketing approach in your programs and campaigns will help you be where your buyers are, which is essential in order to stand out in a crowded market.

Each piece of the buyer’s experience should be consistent and complementary—that means you have to think about all of the channels where your potential or current customers engage.

Download this workbook to obtain useful worksheets for planning your approach on the following channels:

Traditional channels, such as events, print media, and television
Digital channels such as website, email, and mobile
Social channels such as LinkedIn, Facebook, and Twitter

First Name:

Last Name:

Work Email:

Job Title:

Company:

Country:

Phone Number:

Preferred Language Indicator:

Site Location Type:

CRM System:

Site Company Name:

Site Address1:

Site Address2:

Site City:

Site State:

Site State Code:

Site Postal Code:

Site Country Code:

Site Country Name:

Site NAICS Name:

Site NAIC Code:

Site Annual Revenue:

Site SIC Name:

Site SIC Code:

Site Trade Name:

Site URL:

Global HQ Company Name:

Global HQ Location Type:

Global HQ Address 1:

Global HQ Address 2:

Global HQ City:

Global HQ State:

Global HQ State Code:

Global HQ Postal Code:

Global HQ Country:

Global HQ Number Of Employees:

Global HQ Country Code:

Global HQ Phone Number:

Global HQ Website:

Global HQ SIC Code:

Global HQ SIC Name:

Global HQ NAICS Name:

Global HQ NAICS Code:

Global HQ Trade Name:

Domestic HQ Company Name:

Domestic HQ Location Type:

Domestic HQ Address 1:

Domestic HQ Address 2:

Domestic HQ City:

Domestic HQ State:

Domestic HQ State Code:

Domestic HQ Postal Code:

Domestic HQ Country:

Domestic HQ Country Code:

Domestic HQ Annual Revenue:

Domestic HQ Website:

Domestic HQ Trade Name:

Domestic HQ Phone Number:

Domestic HQ Number Of Employees:

Domestic HQ SIC Name:

Domestic HQ SIC Code:

Domestic HQ NAICS Name:

Domestic HQ NAICS Code:

HQ Company Name:

HQ Address 1:

HQ Address 2:

HQ City:

HQ State:

HQ State Code:

HQ Postal Code:

HQ Country:

HQ Country Code:

HQ Location Type:

HQ Number Of Employees:

HQ Annual Revenue:

HQ Phone Number:

HQ Trade Name:

HQ Website:

HQ SIC Name:

HQ SIC Code:

HQ NAICS Name:

HQ NAICS Code:

Offer:

Search String:

PPC_Campaign:

PPC_Ad_Group:

PPC Keyword Original:

PPC Keyword Most Recent:

Google Click ID:

Smart Form Match Confidence:

Site Phone Number:

Lead Source:

Lead Source Comments:

Program That Captured Name:

RF Inferred Employees:

Global HQ Fortune 500 Rank:

Global HQ Global 2000 Rank:

Global HQ Annual Revenue:

Domestic HQ Global 2000 Rank:

Domestic HQ Fortune 500 Rank:

State:

Postal Code:

City:

State Code:

Annual Revenue:

Country Code:

Site Employee Total Count:

Marketo Number of Employees:

Name Source:

Name Source Detail:

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"We can now understand what our best customers look like and design campaigns that individualize every experience and touch-point. CTR is up 140%, leads-per-click increased by 850%, and

cost-per-acquisition fell by 80%."

Director, Marketing, 3 Day Blinds Corporation

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