Because Prospects Don't Become Customers Overnight

Learn the latest lead nurturing ideas, methods, and techniques

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It's NOT just drip email campaigns

Lead nurture builds trusted, long-term relationships with your customers and prospects by holding consistent conversations, full of personal and relevant information.

It helps you gain deeper insights and maximize your demand generation investment: generating over 50% more sales-ready leads at a 33% lower cost per lead.

Full of checklists, charts, and case studies, the Guide shows you how to:

Create a lead nurture strategy
Set up the right technology & team
Create flexible, adaptive communications at scale and across channels
Adapt existing content for different personas
Use lead scoring to segment your database
Measure & prove nurture's ROI

"The future of lead nurturing is about integrating the channels where your prospects skim and your customers engage. The customer experience needs to span all channels to foster engagement: in-store, mobile, sales, referral, social, & support."

Corrine Sklar, Global CMO, Bluewolf

Marketing First