How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have no idea.

Learn how to answer this question, and many more, in our Definitive Guide!

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If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%?

You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that.

Download the Guide today to learn:

How to use metrics that matter to the CEO and CFO
Where metrics go wrong, and how dashboards can help
Which organizational changes are needed to implement revenue analytics
How to develop highly accountable marketing forecasts

76% of B2B marketing professionals agree or strongly agree that their “ability to track marketing ROI gives marketing more respect.”

Source: Forrester Research

Marketing First