Demand Generation Success Kit

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Get 4 of our most popular Definitive Guides, covering the foundations of Demand Generation. All feature thought leadership, checklists & worksheets:

Definitive Guide to Engaging Email Marketing
Definitive Guide to Digital Advertising
Definitive Guide to Marketing Automation
Definitive Guide to Account-Based Marketing

The world of digital marketing is constantly changing: You need to engage with people—at scale—along every step of their buying journey.

To help you succeed as the steward of your customers, you also need marketing that helps you tie your investment to the revenue it impacts, and that allows your team to be more productive while delivering the results you want. Download our Success Kit today to get started!

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Learn how to put ROI-focused strategies into place and transform your organization's digital marketing.

From acquisition to advocacy, Marketo has the solution that is right for businesses like yours.

"With Marketo on the front end ... we can demonstrate how much revenue our digital marketing efforts are contributing: ‘Here’s where we’re impacting the bottom line.’”

Bill Maxwell, Digital Marketing Manager, Blue Cross Blue Shield Rhode Island

Marketing First