Account-based marketing (ABM) can be an effective, focused approach to demand generation for many B2B marketers. This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.

Download to learn how to

  • Select target accounts

  • Establish effective goals

  • Plan campaigns

  • Evaluate success & optimize for the future

B2B marketers must consider all the available methods to drive revenue for their organization and select the one that is most suited to their business. Account-based marketing (ABM) can be an effective, focused approach to demand generation for many businesses. 

This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative.

Get this ebook to learn how to

  • Select target accounts

  • Establish effective goals

  • Plan campaigns

  • Evaluate success and optimize for the future

Download the ebook >>

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