Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best?

But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing.

Download The Power of A/B Testing to learn all the essentials, including:

  • The definition of A/B testing
  • Why A/B testing is important
  • The A/B testing process
  • A/B testing and marketing automation
  • Testing segmentation
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"We can now understand what our best customers look like and design campaigns that individualize every experience and touch-point. CTR is up 140%, leads-per-click increased by 850%, and
cost-per-acquisition fell by 80%."


Director, Marketing, 3 Day Blinds Corporation
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