Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-colored brochures.

Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on program performance—and confidently answer questions from the C-suite.


Get The Essential 8: Top Reports That Every Marketer Needs ebook to learn:

  • When to examine programs over time
  • The key high level metrics to track as you run reports
  • Our 8 most essential reports, from top-funnel lead analysis to complex opportunity influence
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"We can now understand what our best customers look like and design campaigns that individualize every experience and touch-point. CTR is up 140%, leads-per-click increased by 850%, and
cost-per-acquisition fell by 80%."


Director, Marketing, 3 Day Blinds Corporation
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