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As you’d expect, the Marketing function here at Marketo is run on our very own marketing platform. But with the industry-leading marketing automation technology at our disposal, just how do we do it?

Join us for this webinar to hear more from Peter Bell, Senior Director EMEA Marketing at Marketo. He’ll discuss how we manage activity across the pipeline and our best-practice approach to measuring ROI and attribution. We’ll share some of the secrets that make us truly ‘marketing first’ and show you how you can drive the right measures and behaviours in your business.

Time: 10am GMT / 11am CET

Date: Thurs 22nd Feb 2018

We'll cover:

How Marketo Marketing use our own Marketo Automation platform
KPIs we measure
Metrics across the revenue cycle
Tracking marketing 'touches'
Single-touch and multi-touch attribution
Program performance

Presented by:

Peter Bell

Senior Director, EMEA Marketing

Marketo

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