MARKETING AUTOMATION ROI

A SiriusDecisions Research Brief

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CALCULATING THE RETURN ON MARKETING AUTOMATION

SiriusDecisions on Marketing Automation ROI

According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results.

This research brief will show you how to:

Fully optimize marketing automation functionality
Create a framework for measuring success
Combine process and technology for best results

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