Develop a Flawless Event Strategy!

Create a fool-proof event plan with this comprehensive 120-page workbook that will walk you through:

  • Multi-touch promotion planning (including social and PR)
  • Setting goals and metrics for attendance, engagement, and pipeline
  • Staffing, branding, and executing a flawless event from start to finish
  • Designing event follow-ups that engage prospects

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Definitive Guide to Event Marketing

"Events can be central to your revenue growth, or an enormous waste of time. You get to decide, and this guide will show you the way."

Matt Heinz, President of Heinz Marketing

Heinz Marketing

Rave Reviews from Leading Experts:

"Events can be the ultimate secret weapon for interactive, personalized engagement that accelerates pipeline momentum. The Definitive Guide to Event Marketing is loaded with the insights you need to successfully participate in events—whether hosting or sponsoring; online or off."

Ardath Albee, B2B Marketing Strategist and author of eMarketing Strategies for the Complex Sale

eMarketing Strategies for the Complex Sale

"As rich a tool as social media might be, nothing beats face-to-face. Check out Marketo's new ebook for a field guide of how to make the most of your own events (or event appearances!)"

Ann Handley, Chief Content Officer at MarketingProfs