Start Generating More Leads Across All Your Marketing Channels

If you can generate qualified leads for sales, you make their job easier - and more of your leads will be turned into revenue faster. Now, find out how lead generation helps your company:

  • Define a lead and his or her buying journey
  • Build a robust lead generation strategy through marketing automation
  • Use content marketing, social media, your website, SEO, and paid programs for lead generation
  • And much, much more! 

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Rave Reviews from Leading Experts:

"Inbound marketing done right in 2014 requires valuable content, but not just content. Marketo’s Definitive Guide to Lead Generation stands out. It’s different, comprehensive, and jam packed with valuable information."

Koen De Witte, Managing Director, LeadFabric

"I'm not sure what books they're requiring in MBA programs anymore, but these Definitive Guides should be required reading for marketers everywhere. Many people charge hundreds, if not thousands for this kind of information and depth, but Marketo gives it away for free. Amazing."

Matt Heinz, President, Heinz Marketing, Inc.

"Many marketers understand the value of a high quality lead generation process, but is there a better way to attract qualified leads? Is there a better way to nuture them? The Definitive Guide to Lead Generation covers everything from basic strategy to advanced tactics.

Adam Holden-Bache, CEO and Managing Director, Mass Transmit