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Create success across your marketing and sales organizations with lead scoring. This definitive guide offers advice, best practices and techniques to help you get the most out of every lead that enters your database.

Contents include:

The basics in lead scoring including explicit and implicit lead scoring

How to get started with examples from Marketo and Marketo customers

Advanced strategies including Product Scoring, Account Scoring and Score Degradation

Lead Lifecycle Management to improve sales and marketing alignment

Common Lead Scoring Issues to save you time and prevent you from inaccurate scores

The effect Content Marketing and Social Media have on Lead Scoring

How to calculate the ROI of Lead Scoring

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THE DEFINITIVE GUIDE TO
LEAD SCORING

50+ Page Workbook on Lead Scoring Best Practices

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