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100-Page Guide to Everything You Ever Wanted to Know About Marketing Automation!


You've heard that marketing automation can change the way your business operates - now get all the facts, including:

  • Why marketing automation is so hot right now
  • How marketing automation differs from other technologies like CRM 
  • The common features and advanced functions of marketing automation
  • How to build a business case and convince internal stakeholders to act
  • And much, much more!

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DEFINITIVE GUIDE TO MARKETING AUTOMATION

Rave Reviews from Leading Experts:

"A must-have resource for anyone trying to understand what marketing automation is, and how it can drive revenue in the business"


Joe Pulizzi, Founder, Content Marketing Institute

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David Raab, Principal, RAAB Associates

"I don’t think I’ve ever seen a more complete guide to marketing automation designed to help marketers make a thoughtful and strategic decision about how to sell it internally, select the capabilities right for them, and put it to work"


Ardath Albee, Author of eMarketing Strategies for the Complex Sale