Start Generating More Leads Across All Your Marketing Channels

This comprehensive, 150+ page guide covers topics ranging from Social Media to SEO and Content Syndication — all through the lens of lead generation.  The Definitive Guide to Lead Generation will show  you how to collect information from prospects across every channel, and deliver the highest quality leads.

You’ll find out how to:

• Use Content Marketing, Social Media, SEO, Paid Programs and your website for lead generation
• Define a lead and the buying journey
• Build a robust lead generation engine using marketing automation
• Develop enduring customer relationships with Middle-of-Funnel techniques
• Test, optimize, and measure your lead generation campaigns

Download today, and learn how lead generation can fill your sales funnel with qualified, better quality leads.

Rave Reviews from Leading Industry Experts

"I'm not sure what books they're requiring in MBA programs anymore, but these Definitive Guides should be required reading for marketers everywhere. Many people charge hundreds, if not thousands for this kind of information and depth, but Marketo gives it away for free. Amazing."

-Matt Heinz, President, Heinz Marketing Inc.

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