What's Your Starting Point?

Design a Winning Email Marketing Strategy with Marketo

Beginner Email Marketing

Learn the fundamentals of email marketing using the Marketo Engagement Platform – from how to create email programs, to segmenting your audience, personalization, A/B testing, and reporting. Or jump to Advanced Email Marketing Concepts.

Emails, Landing Pages & Forms

Audience Management

Email Programs in Marketo

Email Personalization: Tokens & Dynamic Content

Advanced Nurturing

Maximize results and revenue for your organization by optimizing your nurture strategy across channels.

A/B Testing

Advanced Email Marketing

Only with trust will consumers let your email past their filters. Set expectations during an opt-in process, and then consistently fulfill those expectations with every email you send.