According to Gartner's Magic Quadrant on CRM Lead Management, "The success and impact of lead management is increasing as lead management technologies mature and organizations gain expertise in managing multichannel lead processes."
The report is the first Magic Quadrant on the market. Gartner states, "Due to strong client interest in this product sector, as well as continuing innovation in the integration of social, mobile and analytic capabilities into lead management processes, the MarketScope was upgraded to this year's Magic Quadrant."
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Gartner Magic Quadrant for CRM Lead Management