Wednesday, May 20, 2015
10am PT / 1pm ET

Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.

Developing active personas that effectively inform a content marketing strategy takes effort and elbow grease. However, with the right approach, those efforts will be rewarded. 

Join Ardath Albee, author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results, to discover:

  • What to expect from a well-designed persona
  • 9 must-have components for active personas and where to get them
  • How to use personas strategically to drive competitive advantage

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