In this white paper, DemandGen Report presents the latest information about lead nurturing, reporting that B2B marketers who have successfully deployed lead nurturing programs "found dramatic improvements to key conversion stages in the sales process." And these marketers showed an "average 20% increase in sales opportunities from nurtured leads."
This paper shows ways that different companies calculate — and achieve — REAL ROI from lead nurturing, including:
Also learn the four phases of lead nurturing, which will help you build a nurturing program that achieves optimum results.
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