Marketo Acquires Crowd Factory to Ignite a New Era of Social Marketing Automation

We’re incredibly excited to announce that Marketo, the leader in Revenue Performance Management and Crowd Factory, the leader in Social Campaign Management, have joined forces to deliver the world’s first integrated solution for Social Marketing Automation. With social marketing a mandate for every company, this combined solution lets you amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive edge.

This integrated solution allows marketing professionals to:

  • Use social campaigns to boost the reach and impact of every marketing initiative they undertake – at every step in the customer lifecycle
  • Have a breakthrough solution that unifies Marketo’s broad platform for marketing automation, revenue effectiveness, and analytical reporting with Crowd Factory's platform for rapidly creating and deploying social campaigns like customer referrals or sweepstakes

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