Pinterest & Instagram Cheat Sheet

Understand why images are so important in your marketing mix, and how you can use them on Pinterest and Instagram to drive engagement, increase social sharing, and improve your SEO and content marketing mixes.

Blogging Cheat Sheet

Discover tips for optimizing your blog to drive more leads and improve search results.  Find out what makes a blog post truly stand out, plus rules to consider for your company's blogging policy.

Google+ Cheat Sheet

How to create your About page, leverage Google Events, Google+ Hangouts, and Google Circles, and what you need to know about Google authorship and its contribution to search rankings.

LinkedIn Cheat Sheet

Learn how to use Company pages, Product pages, LinkedIn Advertising, and LinkedIn Groups. You'll also see how you can use LinkedIn for targeted account marketing and to improve your company's organic search rankings.

Facebook Cheat Sheet

Everything you need to know about EdgeRank, Facebook ads, Facebook groups, Facebook lists, Facebook apps, and promoted posts.  Learn how to boost your numbers of interactions and shares, plus two key questions you should ask yourself before every post.

Twitter Cheat Sheet

How to use track and engage your key followers and influencers on Twitter, plus everything you needed to know about #hashtags, @mentions, tweetchats, promoted tweets, and the all-important 4-1-1 rule for social content.

Tips for the Social Marketer: Cheat Sheet Series